When we hear the word «bullying», we usually think of schoolchildren. But the problem of teacher's bullying also exists and it’s no less terrible. It is not the thing which is openly discussed and when somebody talks about it – people don’t believe. Bulling is about children, guys, and you are adults – that’s what they say. Because of such stigma the teacher's suicide due to bullying seems like some kind of joke. But this is reality. The social campaign «Respect the teacher» publicly talked about the teachers’ bullying. We were responsible for video and creative and we went all-in – showed all these scary things unvarnished. All stories in the video are true, all characters are real. We got a horror movie with a loop on the neck. And the chance that this loop will not tighten.