Client

FUIB is a leading Ukrainian bank which is working with corporate and private clients. As of the beginning of 2022 the bank has more than 8 thousand employees.

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Task

To launch the employer brand.

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What we did

Started with research among bank employees, found relevant communication messages for different TA’s and created HR communication strategy. Based on it, we developed and launched the HR campaign: - brand-platform «FUIB is YES»; - slogan and identity for the employer brand; - communication strategy for social networks, visual style and layout; - manifesto video as a part of campaign.