Client

Forte Group is a global IT company with headquarters in Chicago and offices in Argentina, Colombia, Poland, Ukraine and Uzbekistan. Forte Group develops custom software that helps its clients to accelerate business and to improve engineering practices.

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Task

To create communication for the employer brand and for the team of Salesforce developers.

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What we did

We came up with a bright campaign a-la «not like other IT-guys do». To push it, we researched the competitors communications and made the interviews with employees to find out what exactly they love about Forte Group and what are the tasks for Salesforce developers in the company. As it turned out, Forte Group took the best from both «big» (stability) and «small» (lack of bureaucracy) companies. That’s exactly what we showed in brand video. How Forte Group can be small and big at the same time for its people. What about the Salesforce team video, we decided not to reinvent the wheel but simply to ask the developers. Okaaay, the interviews are a bit metaphorical... It’s because these guys are too creative :)